Human Before Hardware
Technology changes constantly. Human needs, motivations, fears, and rituals move at a different pace. Great products respect both.
Meet the Architect
Systems Thinker.
Creative Technologist.
Artist Architect.
For more than two decades, I’ve worked at the intersection of creativity, technology, and systems thinking, helping startups and global organizations transform ambitious ideas into products and experiences people can understand, trust, and embrace.
Along the way, I’ve collaborated with organizations including Ford Motor Company, Disney, 20th Century Fox, Discovery, Google, Microsoft, Publicis Groupe, and pioneering immersive technology companies such as Jaunt and WEVR. Today, I bring that same approach to Sentient Productions, helping electronic artists build intentional, sustainable careers.
The throughline
The most meaningful innovation happens where creativity and engineering meet. Whether designing enterprise software or developing an artist’s career, my work has always been about transforming complexity into clarity and possibility into momentum.
Building what does not exist yet
Turning emerging possibility into experiences people can actually use.
I’ve always been drawn to the edges of emerging categories, places where technology is evolving faster than the language to describe them. Throughout my career, I’ve helped teams navigate those moments by creating the clarity, systems, and shared understanding needed to move bold ideas forward.
My career began producing interactive television experiences long before streaming became the norm. Since then, I’ve helped shape products spanning Hollywood studios, immersive media, enterprise software, connected vehicles, developer platforms, and emerging technologies, often entering markets before standards, customer expectations, or even common language had fully formed.
Over the years, I’ve worked inside organizations navigating uncertainty, translating emerging technologies into products people could understand and confidently adopt. That work has ranged from global enterprises to pioneering immersive technology startups, where success depended as much on clarity and trust as it did on technical innovation.
Working in Detroit’s automotive industry deepened that perspective. Detroit has always been defined by the relationship between engineering and creativity. From the assembly line to Motown to techno, the city has repeatedly demonstrated that innovation happens when disciplined systems and artistic expression evolve together. That philosophy continues to shape everything I build.
Sentient Productions grew from that belief. Whether I’m helping a software team simplify a complex platform or helping an electronic artist build a sustainable career, the work begins the same way: establish clarity, design systems people can trust, and create experiences that invite participation.
The best ideas succeed when people can understand them, trust them, and see themselves inside them.
Product philosophy
Great products do not begin with features. They begin with understanding people.
Systems, Not Silos
I look beyond the deliverable to understand the people, processes, incentives, platforms, and dependencies surrounding it. Better systems create better experiences.
Story Creates Movement
A strategy becomes meaningful when people can recognize themselves inside it. Clear narrative transforms complexity into momentum.
Prototype the Unknown
When certainty is impossible, make the idea tangible. Rapid experiments replace abstract debate with evidence, learning, and informed decisions.
Build Through Collaboration
The best work is never done in isolation. It is built with the people who will create, operate, support, and ultimately live with the outcome.
Design for Adoption
A technically impressive product that cannot be understood, trusted, or integrated into real behavior is unfinished.
Selected highlights
A career built across shifting platforms, industries, and definitions of possible.
Mobility + software
Ford Motor Company
Product strategy across autonomous vehicle experiences, software-defined vehicles, connected services, enterprise platforms, developer ecosystems, software distribution, and the transformation toward software-centric mobility.
Immersive media
Immersive Media
Helped bring immersive experiences to Meta, HTC Vive, PlayStation, DreamWorks, Discovery, Google Daydream, Microsoft Mixed Reality, Steam, and 20th Century Fox during the early evolution of consumer virtual reality.
Connected entertainment
Interactive Television
Designed interactive experiences for FOX, Discovery Channel, STARZ Encore, Lexus, and other national brands during the emergence of connected television and second-screen entertainment.
The working method
Experience Strategy
Combining systems thinking, product management, storytelling, research, and design to help organizations navigate uncertainty without losing the original vision.
Recognition
Work that traveled across screens, stages, platforms, and emerging categories.
Contributed to work recognized with an Interactive Emmy nomination.
Launched experiences across entertainment, gaming, mobility, enterprise software, streaming, and immersive technology ecosystems.
Repeatedly entered spaces before standards, customer expectations, and common product language were fully formed.
Aligned business, design, engineering, production, research, marketing, and creative teams around a shared vision and product direction.
Beyond technology
Culture isn’t separate from technology. It’s where technology becomes human.
Technology has always been my profession. Culture has always been my compass.
Outside enterprise product leadership, I’ve spent years producing events, supporting electronic artists, developing creative brands, curating music, and building communities around culture. Those experiences taught me that artists often face many of the same challenges as startups: exceptional work, unclear positioning, fragmented systems, and no roadmap for sustainable growth.
Sentient Productions exists to bridge those worlds. It combines systems thinking, product strategy, storytelling, creative direction, and artist development to help electronic musicians build careers that are easier to understand, easier to support, and resilient enough to evolve over time.
Systems Thinking
Product Strategy
Experience Design
Artist Architecture
Storytelling
Creative Direction
Brand Positioning
Emerging Technology
Selected experience
Organizations, products, platforms, and brands.
Employers
Organizations where I held product, strategy, production, innovation, or experience leadership roles.
Selected Work
A selection of products, platforms, and experiences I’ve helped design, build, and launch throughout my career.
Why Sentient Productions?
The most exciting opportunities rarely come with instructions.
Whether you’re building software, launching a company, developing an artist, or exploring an entirely new creative direction, lasting success begins with clarity. Systems give ideas structure. Stories give them meaning. Together, they create momentum.
Sentient Productions was founded on the belief that artists deserve the same level of strategic thinking, intentional design, and long-term systems that have helped shape successful products and organizations. Creative careers shouldn’t rely on luck or constant reinvention. They should be built with purpose.
That’s the work I love.
Let’s Build Something Worth Remembering hello@sentientproductions.com